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Detailed sheet

Title

La construcción de la imagen de marca «Andalucía» como destino turístico a través de las campañas publicitarias «Smail you are in Andalucía» y «Andalucía te quiere»

Authors

Martínez Pastor, Esther
Nicolás Ojeda, Miguel Angel
Univ. Rey Juan Carlos, Fac. Ciencias de la Comunicación, Fuenlabrada, Madrid, España
Univ. Católica San Antonio, Fac. Ciencias de la Comunicación, Murcia, España

Source

Cuadernos de Turismo Additional information only to logged users

Date of publication

2013

Geographical terms

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Subject

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Abstract

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Notes

Resumen (Es, En); Versión abreviada en inglés en pp. 329-331

Topic

GEOGRAFIA

Language (ISO)

SPA Español

Identification ID

URBATERR_ID_UTISOC723119
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